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Beware of: The Checkerboard Lounge : Truly Bad Business

2009-10-14 11:40:05

It’s funny but certain things can stick with you and eat at you and eat you and eat at you. So when someone invited me to their artist’s performance and mentioned that the artist was performing this weekend at The Checkerboard Lounge all I could say is I will never set foot in that place ever again. But let’s back track so that you can understand the entire picture…

We try to support our neighborhood on as many levels as are presented to us. We have been blessed to attain access to a lot of artists – some famous and some not so famous. When we have that opportunity we try to present those artists to the people who support us in our own neighborhood. We have two events that we are able to do that have been fairly successful on many levels. We have The Experience, an interview, CD release celebration and (often) mini-performance that has featured the likes of Patti Labelle, Chaka Khan, Ashford and Simpson, John Legend, Fred Hammond, Kirk Franklin, Natalie Cole, Brian McKnight, Maxwell and many, many more. We also do a second event called Bronzeville Nights . Bronzeville Nights is a networking opportunity that presents local Chicago artists in a mini-performance setting as well as the occasional performance or visit from a more well-known artist. We have featured some great local talent like Jay Collins, Adam Emil, Felton Offard, Amadeus, SpqHer, Aniba Hotep, Russoul and more. We have also had visits from platinum recording artist Gerald Alston (formerly of the Manhattans) and Will Downing at Bronzeville Nights.

Well the time came where we wanted to explore a different venue for Bronzeville Nights. We thought that The Checkerboard Lounge might be worth a shot. So I called the owner of the venue and asked if a particular date was available. It went like this…

“Hello Mr. Thurman, this is Dedry Jones from The Music Experience. I spoke with you a couple of months ago about possibly doing my event, Bronzeville Nights in your space but you were booked pretty solid for the next month so I am calling again to see if you have a date available”. At that point, I told the owner Mr Thurman what date I wanted and he checked to see if that date was available while we were on the phone and it was available.

I gave a sigh of relief and asked, “How much is the date?”


Mr Thurman replied, “$300.00”.

“I might want to speak to a couple liquor companies so can you tell me if you sell Remy Martin” I inquired.

“Oh yeah we sell Remy, he replied.

"What about Heineken," I asked.

“We sell that too.”

“Great. So are you sure the date is available because I will come by and take care of that tonight.”

Thurman said, “we’re booked tonight so you can come on Wednesday or later in the week.”

I didn’t really like that idea so I asked, “What time are you there tomorrow because I think I want to just stop by before then.”

“I get here at 4 PM.”

“Alright. I think that I will just stop by tomorrow at 4 when you get there and take care of you. I want to make sure that I have the date.”

Thurman replied immediately, “You don’t have to worry about that. I’m a man of my word so you have that date.”

“Great,” I replied. “But I will see you tomorrow afternoon. Now, you have some food that people can purchase, stuff like that.”

“Yep, we got it. We can do some food.”

“Alright, Mr. Thurman. I will see you tomorrow.”

So that went well and I was stoked. Got the space and I am happy. So that evening I created the flier that I was going e-blast and we would be ready to go. But being cautious, sometimes to a fault, I didn’t send the e-mail out. I called my business partner and told him that I wanted to wait until everything was truly “a done deal”.

The next day, I called my business partner and asked him to meet me at The Checkerboard at 4 PM. I wanted him to see the venue so that he would feel comfortable with the space. He rushed to the venue, in traffic, from the north side. My store manager got off at 3 PM and I wanted make sure that I got the venue stuff settled so I could start promoting Bronzeville Nights so I closed my store to run over to Hyde Park and get things finalized. I was excited not only to get the venue but because I feel proud about presenting  good talent to people. After featuring platinum recording artist, Gerald Alston (formerly of The Manhattans) and Will Downing at Bronzeville Nights before that we were looking good. For this Bronzeville Nights we were booking, we had a special guest from a major label who was going to join us and do a mini-performance along with several very talented Chicago artists.

So, we met at the venue at 3:55 PM and waited for Mr Thurman. He showed up at 5 PM instead of 4 PM and I greeted him and let him know who I was and that I had come to pay for my night. He looked at me as he stood by his car and said, “What was the date?”

I gave him the date and he said “oh, that date isn’t available.”

I was stunned and I said, “What? You told me that the date was available when we spoke yesterday.”

Thurman said “Yeah, well a lady has the date now.”

I stood there stunned. He then said “Well you know the economy.” He paused and said, "You know you guys can outbid her if you really want the date.” He looked at the both of us, then turned away and started walking toward the door while saying in a voice full of attitude, “You guys don’t really want the place if you won't outbid her.”

When I looked at my business partner's face I knew I needed to get him in his car and just let everything calm down.

Now all I can say about this whole thing is WTF!!!  How do you run a venue, promise to rent it to a specific individual, say that you are a “man of your word” and then tell the person you promised the venue to that they had to OUTBID someone else who just popped up out of thin air.

If that is how you run your business then all potential clients need to be warned. And unfortunately, I had been warned that Mr. Thurman would give you a date then forget. Well, this was definitely not the case.

I asked.

Mr. Thurman checked availability.

He said it was available.

Then he tried to extort additional funds if we wanted to actually rent the venue.

Again, I say WTF!!

You give me your price. I agreed to the rental rate. Didn’t ask for a deal or a discount. I come to pay “the man of his word” and you try to hold me up. My attitude at that point is screw you.

Being a businessman I know the hardship we all go through but what Mr LC Thurman of the Checkerboard Lounge did was totally inexcusable.  

So my response to the person who asked me to attend their event on Friday at The Checkerboard is, “there is no way that I will ever set foot in that place ever again.” For a guy who has issues with economy, all I can say is that maybe if you were a “man of your word” and maybe if you treated people with honesty and respect – maybe things would go a little better for you. Karma is a b**** and it will come back to bite you in the behind.

So if you want to book The Checkerboard Lounge, DON’T. Mr. LC Thurman, owner of The Checkerboard Lounge will lie to you. Then he will try to extort you for additional funds. So if you rent a date, pray that someone else doesn’t outbid you because you will end up S.O.L. and Mr Thurman will be smiling all the way to the bank.

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  • Comments:

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  • James Govan - 2009-10-27 11:21:48
    I think it is totally wrong for Mr. Thurman to do business this way. I think you are doing the right thing by warning people about his business practice. I will never rent or step foot inside the checkerboard lounge based on your article.
  • marie hinton - 2009-10-23 20:20:10
    all i can say is WOW!!!!!!!! im glad you told me i know several people who play for that place and they been asking me to come but to deal with some mess like that i agree with you dont ever deal with him on nothing else and im sorry that you didnt get a spot i hope and pray that you get a better spot the next time be blessed and stay encourage!!!!!!!!!
  • Denita - 2009-10-19 16:37:14
    Thanks for the information. Thanks for following your intuition and being cautious. It would have been very disappointing to pay an Experience Event, only to find it cancel at the door because of Mr. Thurman’s shady business tactics. The Checkerboard/ Mr. Thurman missed "The Experience" of a lifetime.
  • paris - 2009-10-18 20:14:28
    This is not the way to do business. I won't step foot in there.
  • E. Ross - 2009-10-17 22:21:20
    I too have had a bad experience at the Checkerboard. I get the feeling that it was opened as a venue for University of Chicago Students and that the general public is not welcome. Even the people who sponsored jazz on Sundays pulled out. However, as long as Thurman is a good "boy" the University of Chicago will keep his doors open even if there aren't any patrons.
  • V - 2009-10-17 16:25:23
    Sad & Bad to say, but really we are and can be our own worse enemy. When if ever will be wake up and learn to work and support one another. This should be reported to the BBB for illegal business ethics. Thank God for the honest business men & women! Continue to be and do you!
  • Nancy - 2009-10-17 14:10:04
    Dedry, It is unfortunate that not only does Mr. Thurman not have any affinity for his community, he is not an astute businessman. He had an opportunity to help revitalize the Blues District on 47th Street, but chose to move to Hyde Park, which is not a bastion of promoting Black Culture. You are a rare gem Dedry and an excellent businessman. I support you. Nancy
  • Sandria - 2009-10-16 18:17:06
    Thank you for sharing your experience. I ditto your "WTF?!" sentiments. This isn't Chicago politics or the Olympics-this is event rental!! Why is there bidding? (It's not even Downtown, lol).
  • Derrick - 2009-10-16 18:16:43
    This is why we go out of our way to support non-neighborhood establishments, because our own not only won't give us a "play" but try to cheat us every time we blink our eyes!
  • Keneesha - 2009-10-16 14:00:34
    All I can say is WOW!!!! It doesn't surprise me, I have heard that the owner of Mr. G's is just as shady. My friend had a bad experience at the Jo River Center (can't remember the new name) as well. It's all about the money with those who aren't real business minded people. Sad to say, but that's why black businesses can't withstand the times. I like the idea of voicing bad experiences with companies for all the world to see, perhaps attitudes would change then.
  • Dawn - 2009-10-16 13:03:54
    Way To Go Dedry! As you know what is meant for you - is for you. God knew you did not need to do business with the Checker Board which is why through God's intervention it did not go through. Keep on doing what you are doing and as you know God will continue to bless you. :)
  • Jazi 720 - 2009-10-16 13:03:14
    I'm sorry this happen to you but I'm glad you didn't try to outbid anyone because that's not good business etiquette. It's situations like this that makes people feel like they don't want to support black businesses although you can't judge every book by it's cover. I'm glad to hear this...I have alot of family & friends that are DJ's and i was invited to visit there on Thursday nite. Ummm, I'll pass. I shall not purchase a cup of ice from him!!!
  • Mystery - 2009-10-16 12:09:18
    Report the owner and the incident to the BBB. I would also post the information you shared with us in your store. In fact I would start a Beware of Bad Business Practices list of shame. While this will not recify your problem, it may help someone else.
  • Bro Art - 2009-10-16 11:06:14
    Dedry Peace. This is Bro. Art from Original Man's Barber Shop. We service a multitude of clients and network with a large arena of Shops and Salons. This sort of Business etiquette is unacceptable and definitely should be known. Many of our clients visit that joint and one of them is a frequent Dj there. We're puttin the word out on Thurman. That's what we have to do. We should make sure He realizes you can't shit on people because you never know how it can affect you in the end. Trust me Bro he'll realize soon enough just how bad the ECONOMY can really get! Peace. Oh yea by the way I need that New Rakim. See you soon.
  • Tami - 2009-10-16 11:05:58
    Hi Dedry, i'm glad you shared your story, I was also trying to help my son find a place for his 30th birthday, rest assure it will not be held at the Checkerboard and I will make sure my son tell all his friends about it too. Thanks for the heads up.
  • Kim (will d's # 1 fan) - 2009-10-16 10:00:51
    Kudos Dedry. I have always been quite impressed and satisfied with the way you handle business. I loved the Experiences (when I can make them). I have not had an interest in going to the Checker board and now I really have no interest. It is a shame, that some folks just are so unprofessional. Just because it is a Blues joint doesn't mean folks have to be low down in the way they treat you. Thanx for the heads up. Should we picket him to get the word out?
  • Patrese - 2009-10-16 10:00:06
    man..........that's really messed up. i've been there a few times and it was cool. Discopoet now has a spot there on sunday nights and i would like to support him. that's crazy that he runs his business like that, it's sad too because you, Dedry, would bring sooooo much business to him and he is completely missing out. it's his lost and like you said, that will come back to get him, hopefully he will change his ways. thanks Dedry for posting this, it will be helpful to many people
  • rho - 2009-10-16 09:55:11
    Thank you- i'm with you and ready to protest. we try to help each other but we can't... that is a shame. i support you all and done with cb
  • Hilbert - 2009-10-16 09:54:40
    I always have (and will) "TME" and "BN"! Dedry you are a rare and truly talented brother!!! It is a shame that black folk won't recognize your potential. Thanx for sharing and in closing I'M NOT GOING THERE EVER!!!!!!!
  • Linda - 2009-10-16 09:54:14
    Well, I'm sorry you had to experience that. At any rate,it's Mr. Thurman's lost--he has lost an opportunity to work with an exceptional man with many people that support his God given vision. He has lost financially and socially--Black people will indulge in entertainment. The mature crowd will support venues that meet their needs and expectations. We won't stand for nonsense.Thanks Dedry.Lord, let your angels be encamped around Dedry, his family, his businesses, to keep him and them in all his ways. Lift up a stand against those who may come against him and the work you have called him to do. In Jesus name, amen.
  • Ava - 2009-10-16 09:53:19
    Hello* Ive been to the Checkerboard and have experienced the ignorance of Mr. LC Thurman and his Brother.. I will never go there again. They have a nice spot but yet its always empty. MMMmm wonder why?
  • Sandra - 2009-10-16 09:53:03
    Unbelieveable....That is all I can say.
  • Takisha - 2009-10-16 09:52:43
    Thanks Dedry!!! I was about to book my 30th birthday party there!! I will not and I will spread the word to all my friends. Karma is a &%$^&!
  • Kimberly - 2009-10-16 09:52:32
    Dedry, thanks for sharing your story. With the following you have, Mr. "Man of My Word'' may rue the day he treated you so disrespectfully and unprofessionally. What if everyone on your email list told a few people about your experience and they in turn told someone, and so on and so on...
  • harvetta - 2009-10-15 19:02:32
    WTF... just call him mr low-class.. never liked that spot anyways...
  • Dee - 2009-10-15 19:02:06
    WOW...does not surprise me...I went to an event last year over there and it was terrible. The sound system was terrible and it took almost 45 minutes to get my Pepsi...AMEN Dedry
  • Jay - 2009-10-15 19:01:52
    Hey Dedry! Thanx 4 posting this about The Checkerboard. & thanx 4 mentioning my name with Bronzeville Nights. I, 2 have had a negative experience with them, although they did work it out with me. New & sometimes struggling artists need 2 know about shady people (& places) like these!
  • Tracy - 2009-10-15 14:53:52
    You know that all you had to do was tell me the story. I won't be going there either.
  • Bo Beniz - 2009-10-15 14:53:27
    Oh Wow! this is going to get really interesting before its all over.
  • dine edwards - 2009-10-15 14:53:17
    Good for you!! I don't care for the checkerboard the waitstaff can be quite rude and it is not the most welcoming place. I went there one evening to meet a friend for a cocktail and the place was empty. We waited for almost 15 minutes to place a order and when we were finally waited on they didn't have the liquor my friend wanted so we decided this is not the place we want to spend our money there. We ended up at Artis's on 87th street and as soon as we walked in and sat down the friendly bar maid took our order right away and had the liquor that my friend drinks as we sat at Artis's we reflected on why some business succeed and some fail. I don't see The Checkerboard being in business very long so good you did not get the date because you never know how many of your audience feel as we do!!

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